Angela Merkel’s Hijack

Taft stands for strong women and for strong moments. So, when Angela Merkel – one of the most powerful women of all – stepped down, we needed to do something big. Using a lookalike and 25 different color blazers, we hijacked her farewell speech with a fictional scene: her touching-up her hair with Taft moments before going on stage. It was released as a pre-roll right before the livestream of her speech on YouTube and other news channels, as though it was happening in real time, and quickly became talk of the town.

CREDITS:

Agency: HeimatTbwa

Client: Taft

Creative Director: Marjorieth Sanmartin, André Heinrichs

Art Director: Schirin Blamüser, Iryna Dix | Copywriter: Lucía Mendezona, Roger Matena, Naomi Kölbel

Award:

Webby Awards, 2022 - Nominees Advertising, Media & PR + 
Best Media Strategy 2022

ADC Awards, 2022 - Bronze Advertising > Mobile/Online Media > Targeting / Real-Time Advertising

ADC Awards, 2022 - Auszeichnung/Award > Concept > Brand Experience / Brand Communication > Advertising / Brand communication > Single Media Campaign

Published in Horizont, WUV, Meedia.de, emotion.de, Adforum…